Schwarzkopf 120th Annivesary: Embrace Your Individuality with Schwarzkopf

16:02 rebecca wong 0 Comments


For many of you out there, Schwarzkopf is a familiar brand. For 120 years, they have pride themselves with quality, reliability, expertise and innovation in the hair care, colour and styling industry. Schwarzkopf runway is the birthplace of many styling trends throughout the years. This year, the brand takes a step away from conventional beauty stereotypes and embraces diversity and individual expressions of style, fashion and beauty.

The #createyourstyle campaign embraces individual styles and urges users to have the confidence to wear your favourite style in the best way. Or even, a non-styled; wake up hair style that says "So what? It's me and I love it!".

During the event, the brand showcased different range of hair products.

And this... caught my attention! The Schwarzkopf Extra Care Hydro Collagen range. The range are available at selected Guardian and Watsons outlet nationwide. They retail from RM 18 to RM 35.

Schwarzkopf Extra Care Hydro Collagen Shampoo (RM 18 - 200ml | RM 28 - 400ml). Offering daily cleansing for normal to dry and coarse hair. Restores the optimal moisture balance, resulting in healthy re-hydrated hair that shines. The state of the art pH 4-5 formula with Marine Collagen & Hyaluronic Acid optimizes moisture absorption and retention, making hair tangibly smoother and shinier.

Schwarzkopf Extra Care Hydro Collagen Conditioner (RM 29 - 400ml). Providing just the right balance of re-hydration for normal to dry and coarse hair. Long lasting hydration and 72-hour smoothness effect, giving you a perfect lustrous shine.

Schwarzkopf Extra Care Hydro Collagen Express Repair Spray (RM 35 - 150ml). A leave in conditioner that delivers intensive regeneration and moisture that repairs the hair structure and smoothes the hair surface while leaving it completely comb-able.

Apart from hair care, Schwarzkopf offers range of hair colour too.

At the launch event held in Talent Lounge, 3 top Malaysia influencers got to flaunt their favourite styles and share personal stories about their hairstyle of choice.

Social media influencer, Sharifah Eleen Al-Baity, loves wearing her hair in loose, carefree styles that are easy to achieve and reflects her wanderlust and free-spirit.

Local celebrity, Mawar Rashid, is a fan of simple, elegant hair styles. "A timeless hairstyle is very flattering and looks good at any angle; perfect for someone who needs to be photo-ready at any moment." Said Rashid during the event. And honestly, I just think she is simply gorgeous and beautiful!

Emma Shazleen, mother of 3 young boys is a big fan of the high bun. The self-professed petite lady favours the look as it is practical, yet high fashion. Not to mention, it adds some height to her 5-foot frame!

With the help of Schwarzkopf's hair care and styling products, the ladies got to achieve the best version of their favourite hair styles.

We had a fun time at the event, taking photos and enjoying the food. Not to forget mingling and catching-up with my blogger friends!

To know more about Schwarzkopf, visit their WebsiteFacebook and Instagram.

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