[Beauty] Enchanteur - Teases the Senses
Many girls I know are really into perfume and fragrances, and they usually have more than one bottle of perfume. I, on the other hand, am not really a perfume person because - 1) my nose is seriously sensitive towards a lot of fragrances, 2) the strong scents make me nausea. Hence, I'm very picky over the ones that I use.
I'm sure many of you would have heard of Enchanteur. They are one of the leading mass market fragrance brands not in developing enticing new fragrances but also enhances its reach and engagement with the consumers. They have a wide range of quality French-inspired products such as shower, talc and deodorant; and now they are launching an advertising campaign which will tease the senses as part of its new fragrance introduction.
The new form of advertising is targeted at evoking the senses by way of "sight", "sounds" and "smell". For the first time ever Malaysians will get to experience a multi-sensorial commercial that stimulates all these 3 senses!
According to their Product Manager, Ooi Boay Khim, audiences are now able to get a whiff of the fragrance being promoted as soon as the commercial is played in the cinema. This campaign will be promoting the newly launched ENCHANTEUR PARIS EDT FASIONISTA and the commercial will be running for till February 2015. Consumers can catch it at selected TGV cinemas.
I was lucky enough to be given a chance to try out 2 of their fragrances - Fashionista and Glam. I like the bottle a lot - a very ladylike heart-shaped designed bottle!
Let's look into each of the fragrances, shall we?
The new form of advertising is targeted at evoking the senses by way of "sight", "sounds" and "smell". For the first time ever Malaysians will get to experience a multi-sensorial commercial that stimulates all these 3 senses!
According to their Product Manager, Ooi Boay Khim, audiences are now able to get a whiff of the fragrance being promoted as soon as the commercial is played in the cinema. This campaign will be promoting the newly launched ENCHANTEUR PARIS EDT FASIONISTA and the commercial will be running for till February 2015. Consumers can catch it at selected TGV cinemas.
I was lucky enough to be given a chance to try out 2 of their fragrances - Fashionista and Glam. I like the bottle a lot - a very ladylike heart-shaped designed bottle!
Let's look into each of the fragrances, shall we?
