PURE BEAUTY Illuminating Urban Shield: That "Shield" Against Air Pollution


Air pollution is one of the single most toxic substances for the skin, making it almost impossible to have perfect skin especially for those living and working in city area. When the skin is exposed to free radicals in the polluted air, it becomes more susceptible to wrinkles, less hydrated, less supple and less firm. With this in mind, Pure Beauty, a leading beauty brand from Korea has created a range of skincare to combat the problem.

Pure Beauty is based on its 4Ps philosophy of "Intensive Brightening Power":

Prepare: Preparation of using the willow bark extracts to enhance healthy skin.
Preserve: Preservation where Neurolight derived from the certified Natural Star Lily, decreases dark spot.
Protect: Ceramide 123 strengthens the skin's barrier, shielding it from harmful elements in the environment.
Prevent: Prevention of the exposure to pollution with EPS White helping to reduce dark spots.

The launch took place at Common Ground at Menara World Wide. It was my first time visiting the area and I really like how bright and cosy that place is. I can totally see myself working at the space.

The place was setup beautifully with flowers, which matches perfectly with the "White Theme" of the day. If only we were at an outdoor space or garden, it would have been perfect! Nevertheless, I was super happy to be able to get away from my work for a couple of hours while spending some time with my friends.

During the event, we had a workshop by Shazreeyana Shukri demonstrating steps of using the Pure Beauty Illuminating Urban Shield skincare range.

Pure Beauty Illuminating Urban Shield skincare has been formulated with the latest technology to enrich the skin's natural glow, while protecting it from daily pollution. The formulation also lessens the effects of dirt and dust and invigorate the skin, giving the skin a natural, confident glow throughout the day. There a total of 5 products from the range: Serum, Capsule Essence, Water Gel, Radiance Cream and Sun Protector with SPF 50+ PA++++; and we were given to chance to try out 3 of them.

Illuminating Urban Shield Capsule Essence (RM 69.90). Formulated with Nerolight and derived from Organic Star Lily, this Capsule Essence helps to reduce dark spots and brings out a natural shine. The product contains pearlized capsules that helps to diminish uneven skin tone and illuminates your skin, giving it a smoother and brighter look.

The essence is very lightweight and has a mild scent. I like how easily it penetrates into my skin nad leaving a supple glowing finish. Apply around 2-3 pumps of the essence on perfectly cleansed face and gently message into skin. Use twice daily, in the morning and evening.

Illuminating Urban Shield Radiance Cream (RM 59.90). The radiance cream has a soft and smooth texture, and it works to brighten and nurture the skin preserving it against environmental aggressors. Over 90% of users notice their skin has gotten more radiance, feeling more supple and hydrated after using the cream.

For a cream product, it is considered pretty lightweight and is suitable to be used both day and night. However, my face can get really oily especially during the day, so I'd prefer to use it during the night either as a thin layer of moisturizer or overnight hydrating mask.

Illuminating Urban Shield Sun Protector SPF 50+ PA++++ (RM 49.90). Sunblock is one of THE MOST important skincare routine, especially when it comes to protecting the skin from harmful free radicals. Just like the rest of their Urban Shield products, the sunblock is light-weighted and doesn't leave any sticky residue after applying. Apart from shielding the skin from exposure to harmful UV rays, it keeps the skin moistened throughout the day.

Overall, the Pure Beauty Illuminating Urban Shield is not just for those who wants a healthier, glowing and younger looking skin; but also to protect their skin from environmental stress too. The products are dermatologically tested and suitable for all skin types, while the pricing are considered affordable too.

Pure Beauty Illuminating Urban Shield range is available exclusively at all Watsons stores nationwide and at the Watsons online shop as well. Other Pure Beauty range available at Watsons Malaysia are Pure Beauty Pomegranate Urban Shield, PINK by Pure Beauty It's Pore Perfection, PINK by Pure Beauty Pink Skin.

For more information on Pure Beauty Illuminating Urban Shield or any of Pure Beauty products, check out their Facebook and Instagram.

NY Steak Shack @ Sunway Pyramid Shopping Mall


Growing up as a movie buff, I'm always fascinated by those American-style diners, especially the energetic vibes in the diners and those stacks of pancakes with bacon.This also kind of set the way I see how a diner or any eateries should be - warm, friendly and generous in their food portion. As someone who loves to travel, I've always wanted to travel around America and experience the "diner experience" myself, but sadly my travelling fund is still work in progress.

However... I've recently found a place that gave me a peak into this classic American heritage!

Home to hundreds of different cultures, New York City is a cultural melting pot knows for its variety of ethnic cuisines, great restaurants, and the ability to find any kind of food at any hour of the day. Inspired by New York City, NY Steak Shack want to satisfy your cravings for just about anything you have in mind, ranging from steaks to burgers and shakes, and pasta made to order.

The restaurant has a retro vibe with theme colours of red and black. The somewhat rustic atmosphere would definitely give you a taste of the American heritage.

NY Steak Shack totally understands the joy of bonding over food, and with the festive season just around the corner, they have prepared some special dishes to cater to everyone's appetites. Like the phrase "Shared Joy is Double Joy", the NY-city inspired fast casual restaurant is introducing not one but FOUR amazing platters in its latest All New Sharing Platters menu - seafood, beef, poultry and lamb.

Seafood Platter (RM 89.90). The Seafood Platter comes with an authentic bend of fried calamari along with garlic shrimp on the side, combining with a sizzling plate of Emerald Fish. The calamari was crunchy but if you ask me, I'd say the soft and flaky fish was the star of the platter.

Lamb Platter (RM 99.90). Featuring a combination of lamb sausages along with lamb stew and sizzling lamb noisette on the side. The sausages were well-seasoned and juicy; while the stew was rich and hearty, although I would wish for flavours of the lamb to be more pronounced. On the other hand, the Lamb Noisette was perfect! Crispy crust around the edges, juicy and tender on the inside, this is one of my favourite dishes from the platters.

Poultry Platter (RM 89.90). Consists of Rosemary chicken and chicken cevapi toghether with a sizzling duck chop. The chicken wasn't too bad but nothing to shout about. The duck chop was perfectly seasoned and very tender and juicy.

Beef Platter (RM 99.90). For those who love red meat, you can indulge yourself in the Beef Platter which consists of a beef tenderloin skewer cooked to perfection along with beef meatballs on the side.

All of the sharing platters are complemented with pumpkin rice, fries and mixed vegetables. As for the sizzling entree, you can opt to order as an ala carte option starting from RM 23.90.

Pineapple Lemonade (RM 9.90). Indulge your meal by enhancing it with some refreshing mocktails or smoothies. I had the Pineapple Lemonade Smoothie and I find the zesty lemon flavours are perfect to wash down all the food we had.

The All New Sharing Platters is now available from 14 May to 15 July 2018. All food items served at NY Steak Shack are Halal certified. In conjunction with the Ramadhan and Aidilfitri period, RM5 from every platter menu purchased will be donated to Rumah Titian Kaseh and a donation box will be placed at all 10 NY Steak Shack outlets as part of the fundraising initiative.

To find out more about NY Steak Shack, check out their Website and Facebook.

Address: LG2.45 & 2.46, LG2, Sunway Pyramid Shopping Mall, No.3, Jalan PJS 11/15, Bandar Sunway 46150, Petaling Jaya, Selangor
Contact: +603 5612 7217

Brighter and Glowy Skin with Elsa Bright Laser @ ME Aesthetic Clinic


There are many things us ladies will do to make sure our skin condition is as good as it can be. From skin care to makeup, we wouldn't mind spending that extra time and putting that extra effort to take care of our skin.

Back then, I wasn't that kind of girl who bother putting effort doing all these; but at one point, my skin condition got really bad and left me with acne scars for years. It took me years (more than 10 years to be exact!!) to treat my skin, but because my skin was in so bad condition, I'm still battling with the scarring and some other problems. I stumbled upon M.E. Aesthetic Clinic months ago, and decided to check them out.

ME Aesthetic Clinic is a one-stop center providing evidence-based modern facilities and medispa services to fulfill your aesthetic desires. Managed by a team of well-trained and experienced doctors and clinic assistants, the clinic provides cutting-edge non-invasive and minimally invasive techniques designed for total facial rejuvenation and enhancements.

They have 3 branches in Malaysia - 2 branches in KL and 1 branch in Skudai, Johor; and I went to the one located in Berjaya Times Square. Stepping into the clinic, I was immediately greeted by their friendly staffs before going in for consultation. The doctors and clinic assistants were very patience in both examining my skin condition and explaining the procedures to me, and this totally made me feel at ease.

After examining my skin condition, they recommended me to focus the treatment on my pigmentation and acne scars. I was recommended to start off with their Elsa Bright Laser Treatment for the pigmentation first. Apparently, the treatment is said to help:

- Brightening of the skin
- Diminish pigmentation
- Instant glow
- Collagen stimulation

Also, I was informed the Elsa Bright Laser is a very fast treatment with very little to no down-time. Hence, many people would do it over their lunch time or when they have events to attend.

A round of thorough cleansing before starting the treatment.

Next, apply numb cream on the face and leave it on for 15 minutes.

Honestly, I was a little bit nervous doing the laser treatment mainly because I wasn't sure how the pain is going to be, or will there be any pain at all. LOL!!! It turned out to be surprisingly OK for me. When starting the treatment, the doctor checked with me if the sensation was bearable for me.

I have to admit there was slight prickly pain but nothing was unbearable. Before I knew it, the treatment was done and it only took around 15 minutes.

Here comes my favourite part - soothing mask! The cooling sensation of the mask hitting the face right after a laser treatment was just what I needed. Plus, the machine massaging the mask onto the skin was really very soothing.

Some redness here and there on the skin right after the treatment. Surprisingly, it really wasn't too bad. Compared to some of the facial treatments I went that left my skin looking worse from all the extractions, this was really acceptable for me. However, I was advice to keep out of direct contact with sunlight and constantly apply my sunblock. On the other hand, it is perfectly fine to apply makeup after treatment.

1-2 days after Elsa Bright Laser Treatment. The areas of treatment darkened but I was told it will eventually go off within a week.

The photo was taken before I went for Elsa Bright Laser Treatment. Though not very serious, but the pigmentation were still quite visible.

The photos were taken one week after the treatment. Can see that my skin is clearer now and the pigmentation has reduced and not so visible, compared to before. Also, I realized apply makeup is now much easier and they stay longer too.

On top of Elsa Bright Laser Treatment, I went back to have a different treatment done at ME Aesthetic Clinic too. The main reason that I felt comfortable and safe at ME Aesthethic Clinic is because all of their procedures are done by qualified doctors who know what they are doing.

So...stay tune for my updates!

To know more updates on ME Clinic Aesthetic Clinic, check out their Website, Facebook and Instagram.

Berjaya Times Square
Address: LG-18, Lower Ground Floor, Berjaya Times Square, No.1 Jalan Imbi, 55100 Kuala Lumpur
Contact: +603 2143 3866 | +6018 222 8122


Melawati Mall
Address: L6-18, Melawati Mall, 355 Jalan Bandar Melawati, Pusat Bandar Melawati, 53100 Kuala Lumpur
Contact: +603 4161 7226 | +6018 664 8122

Johor Branch
Address: 11, Jalan Sutera Tanjung 8/3, Taman Sutera Utama, 81300 Skudai, Johor
Contact: +6018 231 8122

Schwarzkopf 120th Annivesary: Embrace Your Individuality with Schwarzkopf


For many of you out there, Schwarzkopf is a familiar brand. For 120 years, they have pride themselves with quality, reliability, expertise and innovation in the hair care, colour and styling industry. Schwarzkopf runway is the birthplace of many styling trends throughout the years. This year, the brand takes a step away from conventional beauty stereotypes and embraces diversity and individual expressions of style, fashion and beauty.

The #createyourstyle campaign embraces individual styles and urges users to have the confidence to wear your favourite style in the best way. Or even, a non-styled; wake up hair style that says "So what? It's me and I love it!".

During the event, the brand showcased different range of hair products.

And this... caught my attention! The Schwarzkopf Extra Care Hydro Collagen range. The range are available at selected Guardian and Watsons outlet nationwide. They retail from RM 18 to RM 35.

Schwarzkopf Extra Care Hydro Collagen Shampoo (RM 18 - 200ml | RM 28 - 400ml). Offering daily cleansing for normal to dry and coarse hair. Restores the optimal moisture balance, resulting in healthy re-hydrated hair that shines. The state of the art pH 4-5 formula with Marine Collagen & Hyaluronic Acid optimizes moisture absorption and retention, making hair tangibly smoother and shinier.

Schwarzkopf Extra Care Hydro Collagen Conditioner (RM 29 - 400ml). Providing just the right balance of re-hydration for normal to dry and coarse hair. Long lasting hydration and 72-hour smoothness effect, giving you a perfect lustrous shine.

Schwarzkopf Extra Care Hydro Collagen Express Repair Spray (RM 35 - 150ml). A leave in conditioner that delivers intensive regeneration and moisture that repairs the hair structure and smoothes the hair surface while leaving it completely comb-able.

Apart from hair care, Schwarzkopf offers range of hair colour too.

At the launch event held in Talent Lounge, 3 top Malaysia influencers got to flaunt their favourite styles and share personal stories about their hairstyle of choice.

Social media influencer, Sharifah Eleen Al-Baity, loves wearing her hair in loose, carefree styles that are easy to achieve and reflects her wanderlust and free-spirit.

Local celebrity, Mawar Rashid, is a fan of simple, elegant hair styles. "A timeless hairstyle is very flattering and looks good at any angle; perfect for someone who needs to be photo-ready at any moment." Said Rashid during the event. And honestly, I just think she is simply gorgeous and beautiful!

Emma Shazleen, mother of 3 young boys is a big fan of the high bun. The self-professed petite lady favours the look as it is practical, yet high fashion. Not to mention, it adds some height to her 5-foot frame!

With the help of Schwarzkopf's hair care and styling products, the ladies got to achieve the best version of their favourite hair styles.

We had a fun time at the event, taking photos and enjoying the food. Not to forget mingling and catching-up with my blogger friends!

To know more about Schwarzkopf, visit their WebsiteFacebook and Instagram.

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