Many girls I know are really into perfume and fragrances, and they usually have more than one bottle of perfume. I, on the other hand, am not really a perfume person because - 1) my nose is seriously sensitive towards a lot of fragrances, 2) the strong scents make me nausea. Hence, I'm very picky over the ones that I use.

 

 

I'm sure many of you would have heard of Enchanteur. They are one of the leading mass market fragrance brands not in developing enticing new fragrances but also enhances its reach and engagement with the consumers. They have a wide range of quality French-inspired products such as shower, talc and deodorant; and now they are launching an advertising campaign which will tease the senses as part of its new fragrance introduction.

The new form of advertising is targeted at evoking the senses by way of "sight", "sounds" and "smell". For the first time ever Malaysians will get to experience a multi-sensorial commercial that stimulates all these 3 senses!

According to their Product Manager, Ooi Boay Khim, audiences are now able to get a whiff of the fragrance being promoted as soon as the commercial is played in the cinema. This campaign will be promoting the newly launched ENCHANTEUR PARIS EDT FASIONISTA and the commercial will be running for till February 2015. Consumers can catch it at selected TGV cinemas.


I was lucky enough to be given a chance to try out 2 of their fragrances - Fashionista and Glam. I like the bottle a lot - a very ladylike heart-shaped designed bottle!

Let's look into each of the fragrances, shall we?

Enchanteur Paris Fashionista

The baby blue caught my eye immediately.


The first scent that I notice was the fruity Passion and light floral of Jasmine. It's light and fruity with a hint of sweetness, but not too strong. For someone who doesn't like strong fragrances, I really like this a lot.

Enchanteur Paris Glam

As the name suggested, the scent has a "glamorous" feel to it. Compare to Fashionista, this is fruitier, sweeter and personally, I felt it has a stronger scent too.

Overall, both of these are really nice fragrances; but my vote would definitely go to Fashionista, because I think the scent suits me better. However, this is just purely my personal view, so do try them out and find your preference!

Good news! You can score yourself some free sample from Enchanteur!


 2 simple steps; "Like" their Facebook page here and send them a personal message!

Also, remember the unique advertising they are using in TGV cinemas? For those who would like to experience the commercial which pleases your 3 senses, do check out the commercial schedule below:


Apart from the 2 I mentioned above, they have a 3rd fragrance which is Enchanteur Paris Princess. So, if you have tried all 3 of them, I would really love to know your preference! Please share with me ya! ^_^